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TOPIC: Panthers sign new deal with LFL team

Panthers sign new deal with LFL team 4 years 2 months ago #19066

  • Steve Tidball
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Legends Football League (formerly Lingerie Football League) has today announced a new partnership with the Penrith Panthers, to use Centrebet Stadium as the NSW Surge team's home ground for the 2013/2014 season.
The LFL is a new competition in Australia, with it's inaugural season kicking off this summer.

Opening night will be held at Centrebet on Saturday December 7th, with a state of origin style clash between NSW and Queensland.

Tickets go on sale through Ticketek on October 15.

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Panthers sign new deal with LFL team 4 years 2 months ago #19068

  • sullo66
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Strange move. I know Warren Wilson wants to utliise the stadium as much as possible (hinted at this with the WSW bid) but I can't see this as a good fit for a club trying to attract family's.

If the uniforms aren't changed then changing the name from Lingere to Legends doesn't stop the perception that this is a perv-fest no matter how good the football might be.
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Panthers sign new deal with LFL team 4 years 2 months ago #19069

  • Steve Tidball
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sullo66 wrote:
Strange move. I know Warren Wilson wants to utliise the stadium as much as possible (hinted at this with the WSW bid) but I can't see this as a good fit for a club trying to attract family's.

If the uniforms aren't changed then changing the name from Lingere to Legends doesn't stop the perception that this is a perv-fest no matter how good the football might be.

The part that makes less sense is that from what I can work out, it's consists of 2 games at Centrebet Stadium over summer.

It's a strange move, thats for sure.
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Panthers sign new deal with LFL team 4 years 2 months ago #19070

  • ACTPanthers
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sullo66 wrote:
If the uniforms aren't changed then changing the name from Lingere to Legends doesn't stop the perception that this is a perv-fest no matter how good the football might be.

I forget we live in a Political Correctness driven world these days.... :whistle:

I think it's a great move - Anything that brings more profit to the club is a good thing - It wasnt that long ago we were in deep financial issues - If this brings even $1 profit it's a win
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Panthers sign new deal with LFL team 4 years 2 months ago #19073

  • Steve Tidball
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It looks like they have made some efforts to tone down the 'sex appeal' of the sport in an effort of some legitimacy. Below is the press release regarding the name change.
LINGERIE FOOTBALL LEAGUE RE-BRANDS
AS LEGENDS FOOTBALL LEAGUE


THE MOST SUCCESSFUL WOMEN'S SPORT HIGHLIGHTS ATHLETICS

Nation's fastest growing sports league' (NBC Sports), Lingerie Football League (or 'LFL') officials have announced a major re-branding of the successful Lingerie Football League as Legends Football League. Despite the tremendous success' of the Lingerie Football League since premiering in 2009, LFL officials are now positioning the global brand to gain more recognition as a sport.

Since premiering in 2009, the LFL has accomplished the following:

* Named 'Nation's fastest growing sports league'.
* Secured the 1st ever video game deal in the history of women's sports.
* Drawn sell-out crowds in the US as well as internationally.
* Record TV ratings for MTV Networks.
* Broadcast to nearly 85 territories around the world.
* Launched international league play in Canada (2012), Australia (2013) and Europe (2015).

"This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes", said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.

LFL re-branding announcement also includes:

* Performance wear replaces all lingerie aspects of uniform.
* New design of logos removing any sexy female figures.
* Redesign of shoulder pads to increase protection.
* Brand tagline shifts from 'True Fantasy Football' to 'Women of the Gridiron'
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Panthers sign new deal with LFL team 4 years 1 month ago #19085

  • Jagman
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I think it's all rather strange as well. Not something that will have much success either IMO.
Life is a lesson that some never learn.
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